Client Challenge
Xtra Guns is a Federally Compliant, B.A.T.F.E. registered FFL holder, specializing in completing background checks for the lawful transfer of firearms. As a "side business" the challenge was to add legitimacy to this home-based business.
A mobile-first approach was applied to the design process. Client requirements were not extensive: professional, efficient presentation and ease-of-use, with a section to help voters contact their elected representatives.
This was accomplished with a one-page design for accelerated navigation and solid performance regardless of platform or device.
Technology Stack
- L.A.M.P. Implementation
- Bluehost
- WordPress
- Custom Theme via Beaver Builder
LESSONS LEARNED
- Captcha can be a fragile element, which can cause as many user issues as it attempts to solve
Results
- Mobile-First, Single Page design
- Fast "on-page" navigation
- Links to local (Colorado) and national representatives
Efficient navigation
Use of a "single page" layout allows for fast and efficient on-page navigation. Client needs in terms of content are modest. No need for extra pages and excessive clicking and unnecessary page loads.
PLATFORM AGNOSTIC
Full functionality on mobile, tablet and laptop/desktop devices. Device/platform agnostic system. MAC | WIN | Safari | Chrome | Edge | Firefox