Bull-Bush

Bull & Bush Brewery

Client Challenge

I've enjoyed a long relationship with the Bull & Bush Brewery.  They've included me in their family for many, many years.  I've helped or had a hand in so many aspects of their branding from print media advertising to product packaging to managing their online presence.

We used the resurrection from Covid closures to migrate the Shopify site to a design that embraced a mobile-first philosophy as a pivotal part of the re-launch plan was to include the food and beverage menus on the website to eliminate distribution of physical menus that would have to be sanitized between uses.  Having guests use their own mobile devices via QR codes on the tables is a practice still in use today.

bull-bush

Technology Stack

  • Shopify
  • Adobe Creative Suite
  • HTML/CSS
  • ChowNow

LESSONS LEARNED

  • HTML Tables built with dimensions as percentages to ensure mobile performance
  • No solution is 100% perfect.  Some guests still insisted on complaining even though the overall relaunch/re-opening was wildly successful.

Results

  • After we all adjusted to living in a post-Covid world, mobile device substitutes are now widely accepted.
  • Maintenance of the tap menu for 42 taps is far more convenient.
  • Integration of ChowNow has greatly enhanced ease and efficiency of managing to-go food orders
  • Device and Platform agnostic solution through Shopify has been seamless.

PLATFORM AGNOSTIC

Full functionality on mobile devices.  Device/platform agnostic system.

QR Code

QR Codes installed on the tables allow for easy access directly to the food & beverage menu on the Shopify website.

CHOWNOW

ChowNow, a 3rd Party Integration, allows customers to place "to-go" orders online, including payment.  This solution is far less expensive for the house than GrubHub, DoorDash, UberEats, etc.

EASILY UPDATED

The client can easily manage all site content including online store, food and beverage menus, especially the beer menu that includes 42 taps that rotate frequently.